EngNet Newsletter - March 2013
EngNet Newsletter - March 2013
Thursday, 14 March, 2013
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| EngNet Newsletter - March 2013 |
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In our previous newsletter we touched on our strategy to consolidate the various aspects of EngNet's range of services into a complete Online Media Solution that has a depth to meet the demands of companies both large and small.
This transition has been well received and we are starting to see the fruits of this approach. We have also strengthened some of our product offerings, like adding the RFQ (request for quotation) system to the EngNet Directory and building on our good relationship with Google, who we have direct access to for various resources and advice to give you the best service.
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The Request for Quotation (RFQ) system has been created to allow you to send out and manage RFQ's in one place, whether your suppliers list on EngNet or not. To use this system you will need to register, which will take you less than 30 seconds.
Should you require any assistance in getting going, please email support@engnet.co.za.
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ENGNET ATTENDS GOOGLE ENGAGE ACADEMY
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EngNet attended South Africa's first Google Engage Academy on the 7th March at Monte Casino. As a Google Engage Agent, EngNet has direct access to Google and their resources. This enables us to give you the best possible solutions and service.
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WHERE PASSION MEETS ENGINEERING
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At EngNet we are passionate about our products and really anything we put our minds to. EngNet started a year ago at the bottom of the Action Netball league and through sheer determination have fought their way up to finish with a bronze in the last season. Next will be gold! Well done to an awesome team.
EngNet, like many of you, are addicted to the cycling scene and it is one of the main sports we support and sponsor. We have recently completed a number of events, where we have seen some of you. We look forward to seeing you on the bike at the next event.
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TV + digital ads boost reach, recall
If marketers weren't already moving big chunks of their budgets to digital, a recent IAB study provides even more reasons as to why they should. Perhaps the most telling finding is this: According to the IAB study - which used Nielsen numbers - by moving 15 percent of TV dollars to digital advertising, an advertiser can increase their reach of consumer-packaged goods (CPG) by more than 3 percent. In the non-CPG category, moving 15 percent into digital grew the reach by more than 6 percent. IAB SVP Sherrill Mane tells ClickZ, "Marketers and media planners clearly need to start thinking about their digital buys - whether video or display - before they forge ahead with a traditional television buy, in order to optimize reach and effectiveness."
Mane was clear that "this is not a kill-TV study in any way shape or form."In the IAB report summary, the agency makes the case for combining TV and digital advertising for maximum effectiveness. "The combination of digital advertising and television commercials was found to be a particularly potent mix, with duplicated reach shown to be more effective on key brand effect metrics than either platform alone," the summary reads.
The study also shows that running online video ads before TV ads air increases brand recall of that TV ad by 33 percent. Online display ads increased brand recall of TV ads by 25 percent. Another study from the digital ad platform Videology helps bolster that idea. That study found that mixing TV and online video ads boosted conversion rates and even claims to have found the perfect formula: a frequency mix of 7-9X television and 7-9X digital video resulted in a 230 percent lift in action conversion compared the control group. |
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