Contact Details:

First Cut (Pty) Ltd

18 Adam Road
benrose
Johannesburg
Gauteng
2091
South Africa

Tel: +27 11 6141112
Fax: ++27 11 6141121

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Superior quality, strong customer orientation and excellent price-performance ratios underline First Cut’s extensive market penetration in South Africa. After carefully analysing its existing product range and on request from its diverse client base, First Cut has added the Sonnenflex product range to its portfolio. “The selection of a range of high-quality products from international manufacturers forms the basis of First Cut’s successful growth in the industry,” says Gary Willis, Sales Director at First Cut.

 

Sonnenflex has been active in the market since 1959 and has developed into one of the leading brands in the abrasive sector. The extensive range of Sonnenflex abrasive products has set standards in terms of precision, quality, performance and versatility. 

 

“The flexible manufacturing system, combined with the company’s strong customer orientation, makes Sonnenflex a desirable supplier for First Cut to be associated with,” Willis comments. “In addition to Sonneflex’s experience in the specialised retail trade, the fit with First Cut’s existing cutting and grinding product ranges is very synergistic.”

 

Willis, who has a solid six years’ experience in the abrasive products market, explains that the relationship with Sonnenflex developed after a meeting between the two parties at the Cologne Fair in Germany. “First Cut has actively sought an alliance with a suitable abrasive products supplier for some time. Aligning ourselves with manufacturers who place the same focus on product quality and exemplary customer service is extremely important to First Cut,” says Willis.

 

“Sonnenflex not also exhibits both of these traits, but has also established longevity in the industry, which provides clients with a further sense of stability,” he continues. Sonnenflex is headquartered in Germany with further state-of-the-art manufacturing facilities in Turkey. 

 

First Cut will be responsible for bringing Sonnenflex’s entire range of cutting and grinding discs to market through niche distribution channels. “We will market the products to various end user applications including cutting, grinding, engineering, general manufacturing and the structural steel industry,” adds Willis.

 

These top-quality European products are designed around the principles of enhanced productivity and safety. “Clients gain the assurance that all Sonnenflex products are manufactured to the highest international and European safety standards. This is of primary concern for end users utilising potentially hazardous cutting and grinding equipment. Compliance with local occupational health and safety (OHS) regulations is guaranteed, providing clients with complete peace of mind,” explains Willis.

 

In order to simplify product choice, the Sonnenflex range is colour coded by application and further divided into the ‘golden star’ and ‘Silverstar’ varieties. The high-performance golden star products are aimed at professional end-users and are suitable for steel, stainless steel and stone cutting and grinding applications. The Silverstar products provide an outstanding price/performance ratio for craftsmen and the stone- and metal-working industries. Silverstar products are suitable for steel, stainless steel, non-ferrous metals/aluminium and stone cutting and grinding applications.

 

“The relationship between First Cut and Sonnenflex is a symbiotic one. Sonnenflex does not currently have representation in South Africa, so First Cut’s appointment as a sole distributor will be beneficial for Sonnenflex. It will allow Sonnenflex to gain a foothold in the country, with the assurance of full product support from First Cut,” comments Willis. “Concurrently, First Cut will further enhance its quality product offering to a captive, established local market.”